Policing Policies Paper Research Example | Topics and Well Written Essays - 1750 words

Policing Policies - Research Paper Example One of the more well known territories where approaches have been actualized has been in the issue of policing and the making of decides that oversee lawfulness (Ratcliffe, 2008). This segment can be supposed to be one of the most huge territories in which arrangements have been used, and they are the explanation for the capacity of law requirement to keep up request inside a general public just as decide the suitable strategies through which those that penetrate the laws that have been set out ought to be dealt with (Stone, 2008). The point of view used to make these strategies will decide the techniques wherein the network will manage the standards and guidelines and the individuals who break them (Peterson, 2005). There are two significant arrangement points of view that can be considering while proposing this topic; they incorporate issue situated policing and zero-resilience policing. Issue Oriented Policing This approach viewpoint alludes to a system that centers around the dif ficult that is being looked in an offer to concoct successful manners with which to manage that particular issue (Taylor, 2007). The methodology includes the examination of the different wrongdoings that rock the general public and afterward center around creating arrangements that will satisfactorily tackle the issue and depends on continuous investigations to assess the advancement made, and if the first arrangement should be altered or changed in any way so as to ensure that the strategies created are fruitful in their undertaking (Stone, 2008). This procedure accepts that by intently considering the issue, one can think of increasingly compelling answers and arrangements as they are allowed to check the difficult itself, yet its hidden reason also (Ratcliffe, 2008). By doing this, one isn't just ready to manage the issue once it happens, however decide manners by which the source can be managed such that will prevent the issue from springing up in the first place(Peterson, 2005) . The arrangement can be said to concentrate more on the exertion of wrongdoing counteraction as opposed to managing the wrongdoing itself and targets cooperating with the network in an offer to diminish the degree of crime percentages in the general public (Althaus, Bridgman and Davis, 2007). This point of view centers around examination and investigation and endeavors to demonstrate that the most ideal method of managing an issue is deciding its motivation in order to strike at it from its establishment (Fischer, Miller and Sidney, 2006). Issue situated policing can be said to work based on â€Å"prevention is better than cure† adage. There are different advances that can be taken when moving toward the creation of approaches from this specific point of view (Ratcliffe, 2008). The procedure can be introduced in over teenager advances however can be summed up in only three stages that are taken by the individuals who partake in this specific approach point of view. They incl ude: Identification and Analysis of the Problem The underlying advance is investigation of the issue before any means could be taken. The specific issue should be firmly examined in an offered to adequately comprehend the issue in order to decide the most ideal approach to explain it. This can be acheived by experiencing the different police records just as meeting individuals from the

Diffusion and Standardization with Operation System The WritePass Journal

Dissemination and Standardization with Operation System Reference Dissemination and Standardization with Operation System Abstract1. Presentation of Windows and Mac OS 2. The Development of the OS Standard 3. The MAC OS Threat 4.â How the exclusive system would influence the dissemination ReferenceRelated Dynamic This paper examines the standard of activity framework (OS) in the PC business, and how Windows at long last turned into a standard of this industry. To grasp better of this procedure, we fundamentally assess the exclusive system and what is the impact of this system on the dissemination procedure. This paper likewise gives a short perspective on organize impact and exchanging cost, item preannouncement that have affected the result of the guidelines rivalry. 1. Presentation of Windows and Mac OS There have been two unmistakable activity situations alongside PC industry, Windows and Mac OS.  They are experiencing a serious standard race in the course of recent years. Windows is an activity situation presented by Microsoft in 1985, a solid market pioneer which represents over 90% utilization share in 2009 with its high caliber and simple taking care of graphical client interfaces.1 Mac OS is a framework created by Apple, a little use portion of 6% and less notable in activity systems.2 The two frameworks are contradictory with one another by various innovation support. Innovatively, both have their focal points. The Windows is upheld by equipment design, which is given by a progression of equipment fabricating, as INTEL 〠AMD. Then again, Mac OS has its uniqueness which is an approach to separate it from all other PCs out there. Macintosh OS is just to be introduced at Apple’s PC by Apple’s permit understanding, in other words Apple isn't to permit their OS. Also, Windows can run on any compact application and there are a mounting number of end frameworks could be offered with it. Paradoxically, Mac OS is perfect to constrained programming. 2. The Development of the OS Standard By the mid 1980s, some little organizations which drove the minicomputer showcase in the late 1970s have been taken a hand by bigger PCs. Fewer true industry guidelines have created. In 1981, when the biggest PC firm which is IBM gone into the microcomputer territory and settled on the choice that all the IBM PC sent with IBM PC-DOS which is an authorized variant of Microsoft’s MS-DOS instead of the unrivaled business standard CP/M-86 activity system.3 In 1984, 4 Microsoft accomplished development of incomes from MS-DOS’s deals by IBM and different competitor’s producers who were happy to purchase MS-DOS permit to be sent with their PCs. In any case, it despite everything accomplished little notoriety and it was rivalry with Apple’s own OS. In those days, the industry expected that the IBM would be the specialized heading .However, 1987 when IBM settled on a hazardous business choice that decided to present their PS/2 line which would be authorized to any individual who could bear the cost of the sovereignty, anyway it neglected to keep up the open AT bus.8 PS/2 line made the IBM machines were not IBM-good any longer. Hence, numerous PC fabricates hold off tolerating the PS/2 licenses and cooperated on another open transport type to all produces, which lead to that IBM not, at this point the pioneer and standard of the business. Around a similar time, toward the start of the 1990s, 9 Microsoft built up a shiny new OS â€Windows, which turned out being famous. Simultaneously, IBM would like to supplant DOS with its endlessly unrivaled OS/2, yet Microsoft demanded pushing the business standard with Windows.â â With lower cost and high in fact predominant execution, Windows turned into the accepted standard with in excess of 2 million selling of duplicates of Windows rendition 3.0 in 1992. After at that point, Windows 95 rolled out a progressive improvement to the UI and furthermore utilized preemptive performing multiple tasks. During that time, the early adopters of PC would in general utilize the web to impart the qualities and shortcomings of Windows 95 and programming more programming. Windows XP was discharged and turning into the biggest use OS ever. In 2009, another version â€windows 7 concentrated on new highlights with progressively perfect applications and equipment. Besides, in 2011, a preannouncement of Windows 8 has been made that will be discharged in 2 years after the fact so as to influence the decisions of potential clients. Truth be told, Windows OS would be an open configuration with all the PCs delivered with Windows is fit for utilizing broad good programming. Also, the verifiable record mirrored that the way in to the achievement of Windows OS lay in the way that Windows can be authorized to PC producers however much as could be expected. 3. The MAC OS Threat Regardless of the broad accomplishment of Windows OS in the previous 20 years, industry contender despite everything is attempting to change the market. Some protected with the one of a kind and in fact unrivaled framework, similar to Mac OS by Apple. Apple’s Macintosh created in 1984, which accomplished a monetarily effective in the start of 1980s. Macintoshes are quickly developing in ubiquity by its special programming/equipment showcase specialty. They demanded their one of a kind standard with their exclusive framework which is Mac OS that would run nothing any other individual programmed.7 For the situation ofcomputer OS, Mac OS has extremely restricted similarity with other program yet then again, is very simple to utilize and requires generally little upkeep, which is the motivation behind why It is experiencing a somewhat development in the use advertise in examination with past execution. 4.â How the exclusive system would influence the dispersion As we as a whole realize that the estimation of a particular PC framework relies upon accessibility of good programming 11.User for the most part not care whether others utilize a similar PC as me, however I advantage in a roundabout way from the way that there are numerous different clients of a similar item which implies that there is a huge market of programming. The verifiable record of Windows OS and Mac OS has demonstrated that reality that Windows OS is a moderately open norm. Microsoft realizing that they would not rule the market all alone without the collaboration to other PC producing. Along these lines they authorized the Windows OS to different organizations which finally accomplished an imposing business model on OS showcase with 90% offer and all PCs running their OS. Apple, on the other hand, made its Mac OS shut standard.â They has a high syndication on Mac os with 100% of their PC Reference http://en.wikipedia.org/wiki/Microsoft_Windows http://en.wikipedia.org/wiki/Microsoft_Windows http://en.wikipedia.org/wiki/Wintel islandnet.com/~kpolsson/compsoft/soft1991.htm thocp.net/organizations/microsoft/microsoft_company.htm http://answers.yahoo.com/question/index?qid=20090715083926AATdrXk Kennedy, Randall C. (2008-04-14). Fat, fatter, fattest: Microsofts rulers of swell | Applications. InfoWorld. Recovered 2010-01-12. http://articles.orlandosentinel.com/1999-10-13/business/9910130219_1_chips-microchip gartner ocdqblog.com/home/the-dissemination of-information governance.html G.M.Peter Swann The Economics of Innovation An Introdution 2009

Five Unusual Approaches to Thesis Presentation

Five Unusual Approaches to Thesis Presentation Five Unusual Approaches to Thesis Presentation Sick of your non-scientist friends complaining that your research is far too complicated for them to ever understand?  Try one of these unusual thesis presentation techniques, guaranteed to make your research more accessible to a general audience â€" and also likely to involve a fair amount of fun!   (If you like these ideas, you'll probably also be excited about these  unconventional academic awards  - it's not all about the Nobels you know!) 1.  Tell it to a five-year-old At the University of Texas at Austin, science doctoral students are challenged to (voluntarily) present their research to school children, from kindergarten up to 12th grade. Students then rate the thesis presentation on ‘understandability’, ‘enthusiasm’ and what it made them think about. Survive 20 minutes at the front of class, and you’ll probably find that big academic conference doesn’t seem so scary any more! 2. Turn it into a dance The annual Dance Your PhD contest invites PhD students to conduct their thesis presentation to the world... using the medium of interpretative dance. There are four categories â€" physics, chemistry, biology and social sciences â€" and entries are scored by a panel of judges (including some pretty big-name academics) on three criteria: scientific merit, artistic merit, and creative combination of science and art. 3.  Paint it Dance not really your thing? Then how about picking up a paintbrush, focusing on the very essence of your research, and â€" well â€" seeing what comes out? That’s what a group of scientists did at the 2009 European Researchers Night in Vienna. The results are pretty cool â€" though of course the real challenge is still explaining to people what your painting ‘means’! (Try this: “Well, artistic meaning is really dependent on the observer isn’t it? What does it mean to YOU?”) 4.  Photograph it In fact, lots of universities run ‘research as art’ competitions, though usually based on photography, rather than painting. For example, at the UK’s University College London (UCL), graduate students and staff from all faculties can enter the annual ‘research as art’ competition, with selected entries displayed as part of a gallery. Images can be of anything â€" urban areas, natural phenomena, human cells... (Though again, you do need to be able to at least vaguely explain how this pretty image relates to your Very Important Research Project.) 5.  Turn it into a game More of a gamer than an artist? No problem: just turn your thesis presentation into a computer game! The Wellcome Trust’s Gamify Your PhD competition brought together teams of scientists and game developers to do just this. As a result, the world now has a game which puts the player inside an intestine, controlling cells to fight off harmful bacteria. Surely this can only be a good thing.

Major General Lafayette McLaws - American Civil War

Biography of Heinrich Hertz

Physics students around the world are familiar with the work of Heinrich Hertz, the German physicist who proved that electromagnetic waves definitely exist. His work in electrodynamics paved the way for many  modern uses of light (also known as electromagnetic waves). The frequency unit that physicists use is named the Hertz in his honor. Fast Facts Heinrich Hertz Full Name: Heinrich Rudolf HertzBest Known For: Proof of the existence of electromagnetic waves, Hertzs principle of least curvature, and the photoelectric effect.Born: February 22, 1857 in Hamburg, GermanyDied: January 1, 1894 in  Bonn, Germany, at age 36Parents: Gustav Ferdinand Hertz and Anna Elisabeth PfefferkornSpouse: Elisabeth Doll, married 1886Children: Johanna and MathildeEducation: Physics and mechanical engineering, was a professor of physics in various institutes.Significant Contributions: Proved that electromagnetic waves propagated various distances through the air, and summarized how objects of different materials affect each other on contact. Early Life and Education Heinrich Hertz was born in Hamburg, Germany, in 1857. His parents were Gustav Ferdinand Hertz (a lawyer) and Anna Elisabeth Pfefferkorn. Although his father was born Jewish, he converted to Christianity and the children were raised as Christians. This did not stop the Nazis from dishonoring Hertz after his death, due to the taint of Jewishness, but his reputation was restored after World War II. The young Hertz was educated at the Gelehrtenschule des Johanneums in Hamburg, where he showed a deep interest in scientific subjects. He went on to study engineering in Frankfurt under such scientists as Gustav Kirchhoff and Hermann Helmholtz. Kirchhoff specialized in studies of radiation, spectroscopy, and electrical circuit theories. Helmholtz was a physicist who developed theories about vision, the perception of sound and light, and the fields of electrodynamics and thermodynamics. It is small wonder then, that the young Hertz became interested in some of the same theories and eventually did his lifes work in the fields of contact mechanics and electromagnetism. Life's Work and Discoveries After earning a Ph.D. in 1880, Hertz took up a series of professorships where he taught physics and theoretical mechanics. He married Elisabeth Doll in 1886 and they had two daughters. Hertzs doctoral dissertation focused on James Clerk Maxwells theories of electromagnetism. Maxwell worked in mathematical physics until his death in 1879 and formulated what is now known as Maxwells Equations. They describe, through mathematics, the functions of electricity and magnetism. He also predicted the existence of electromagnetic waves. Hertzs work focused on that proof, which took him several years to achieve. He constructed a simple dipole antenna with a spark gap between the elements, and he managed to produce radio waves with it. Between 1879 and 1889, he did a series of experiments that used electrical and magnetic fields to produce waves that could be measured. He established that the velocity of the waves was the same as the speed of light, and studied the characteristics of the fields he generated, measuring their magnitude, polarization, and reflections. Ultimately, his work showed that light and other waves he measured were all a form of electromagnetic radiation that could be defined by Maxwells equations. He proved through his work that electromagnetic waves can and do move through the air.   In addition, Hertz focused on a concept called the photoelectric effect, which occurs when an object with electrical charge loses that charge very quickly when it is exposed to light, in his case, ultraviolet radiation. He observed and described the effect, but never explained why it happened. That was left to Albert Einstein, who published his own work on the effect. He suggested that light (electromagnetic radiation) consists of energy carried by electromagnetic waves in little packets called quanta. Hertzs studies and Einsteins later work eventually became the basis for an important branch of physics called quantum mechanics.  Hertz and his student Phillip Lenard also worked with cathode rays, which are produced inside vacuum tubes by electrodes.   Heinrich Hertzs portrait and drawings of electrical fields that he studied appeared on a German postage stamp in 1994. Deutsche Bundespost. What Hertz Missed Interestingly, Heinrich Hertz did not think his experiments with electromagnetic radiation, particularly radio waves, had any practical value. His attention was focused solely on theoretical experiments. So, he proved that electromagnetic waves propagated through the air (and space). His work led others to experiment even further with other aspects of radio waves and electromagnetic propagation. Eventually, they stumbled across the concept of using radio waves to send signals and messages, and other inventors used them to create telegraphy, radio broadcasting, and eventually television. Without Hertzs work, however, todays use of radio, TV, satellite broadcasts, and cellular technology wouldnt exist. Nor would the science of radio astronomy, which relies heavily on his work.   Other Scientific Interests Hertzs scientific accomplishments werent limited to electromagnetism. He also did a great deal of research on the topic of contact mechanics, which is the study of solid matter objects that touch each other. The big questions in this area of study have to do with the stresses the objects produce on each other, and what role friction plays in interactions between their surfaces. This is an important field of study in mechanical engineering. Contact mechanics affect design and construction in such objects as combustion engines, gaskets, metalworks, and also objects that have electrical contact with each other.   Hertzs work in contact mechanics began in 1882 when he published a paper titled On the Contact of Elastic Solids, where he was actually working with the properties of stacked lenses. He wanted to understand how their optical properties would be affected. The concept of Hertzian stress is named for him and describes the pinpoint stresses that objects undergo as they contact each other, particularly in curved objects.   Later Life Heinrich Hertz worked on his research and lecturing until his death on January 1, 1894. His health began failing several years prior to his death, and there was some evidence he had cancer.  His final years were taken up with teaching, further research, and several operations for his condition. His final publication, a book titled  Die Prinzipien der Mechanik (The Principles of Mechanics), was sent to the printer a few weeks before his death.   Honors Hertz was honored not only by the use of his name for the fundamental period of a wavelength, but his name appears on a memorial medal and a crater on the Moon. An institute called the Heinrich-Hertz Institute for Oscillation Research was founded in 1928, known today as the Fraunhofer Institute for Telecommunications, Heinrich Hertz Institute, HHI. The scientific tradition continued with various members of his family, including his daughter Mathilde, who became a famous biologist. A nephew, Gustav Ludwig Hertz, won a Nobel prize, and other family members made significant scientific contributions in medicine and physics.   Bibliography â€Å"Heinrich Hertz and Electromagnetic Radiation.† AAAS - The Worlds Largest General Scientific Society, www.aaas.org/heinrich-hertz-and-electromagnetic-radiation. www.aaas.org/heinrich-hertz-and-electromagnetic-radiation.Molecular Expressions Microscopy Primer: Specialized Microscopy Techniques - Fluorescence Digital Image Gallery - Normal African Green Monkey Kidney Epithelial Cells (Vero), micro.magnet.fsu.edu/optics/timeline/people/hertz.html.http://www-history.mcs.st-and.ac.uk/Biographies/Hertz_Heinrich.htmlâ€Å"Heinrich Rudolf Hertz.† Cardan Biography, www-history.mcs.st-and.ac.uk/Biographies/Hertz_Heinrich.html.

The Effect Of Perceptions Towards Csr Activities On Brand...

5.1 Introduction This chapter will firstly summarize the findings, and then will link the findings with the previous researches in order to discuss this research. Aims and objectives will be assessed in this chapter, in addition, the practical marketing implication will be shown, and finally, this chapter will talk about the limitations of this research, and will make recommendations for the future research. 5.2 Discussions on findings The aim of this study is to examine the effect of perceptions towards CSR activities on brand image from consumers and employees perspective. Five objectives are undertaken so as to accomplish the aim. The first objective is to test whether consumes’ perception towards CSR-Environment will influence the†¦show more content†¦The second objective is to examine the relationship between consumers’ perception towards CSR-Society and brand image. And this objective has been tested through H2a and H2b, referring to the analysis results, H2a is rejected and H2b is accepted, which means consumers’ good perception towards CSR-Society only has positive influence on emotional brand image. Based on the previous researches, this result is coherent with Hoeffler and Keller (2002), who illustrated that the relationship between CSR-Society and functional brand image is limited, at the same time, some researches (Obermiller et al., 2009; Yoon et al., 2006; Rick 2005;Singh et al. 2008) states that consumers’ good perception towards CSR-Society activities contribute to the positive emotional brand image, this is because consumers get psychological feelings after pe rceive CSR-Society activities, for instance, consumers regard themselves as the people who care about the social issues like the company. The third objective of the research is based on employees’ perspective in order to find out the relationship between employees’ perception towards CSR-Environment and brand image. From chapter 4, H3a is rejected and H3b is accepted, so employees’ good perception towards CSR-society only has positive influence on emotional

Profits and Pandemics Service Quality Management in Hospitality

Question: Discuss about the Profits and Pandemics for Service Quality Management in Hospitality. Answer: Introduction The report illustrates the facts of the industry and a chosen organization in that sector of industry. In this study, fast food market of Australia is selected and the analysis of the market will be conducted in the light of the organization Eagle Boys pizza in Australia. Eagle Boys is a restaurant chain in delivering pizza to the Aussies from decades ago. It is one of the biggest companies in delivering pizzas when compared to other fast food retail chains of Australia. Eagle Boys is a multinational channel fast food restaurant has its branches in many parts of the world. The company is focused on its value of innovation, responsiveness, professionalism, consistency, equality and dedication towards growth. The study will discuss about the growth, profitability and recent trends of the industry along with nature of competition, role of primary target market segment into decision-making and positioning map for the company in terms of competition and primary target markets. Apart from that, theoretical concepts of PESTEL analysis and STP in determining the positioning map and position of the organization amongst competitor brands in the Australian fast food market. In the study, trends of fast food market of Australia are also be described in a detailed manner. Industry trends The industry chosen for analyzing is fast food market in Australia in the perspective of performance and positioning of Eagle Boys in Australia. The current trends of the industry will be described in the light of growth, profitability and macro environment of the industry. The fast food industry of Australia comprises of restaurants, cafes, fast food outlets, catering services, etc. However, the facts and figures of the industry will be described under the following categories (Lang Heasman, 2015). The growth of the fast food industry is booming. The facts that will be mentioned below will illustrate the revenue and growth of the industry in Australia. The revenue of the market is nearly $3.7bn. On the other hand, the annual growth of the industry in the year of 2016 is 2.8%. The industry structure in Australia is described in the following: Life cycle stage of the industry is in mature stage. The revenue volatility of the industry is low (Sacks et al., 2015). The capital intensity of the industry is medium. The industry assistance is low. The concentration level of the industry is medium. Regulation level of the fast food industry is medium. Technology change is medium. Barriers to entry of companies in this industry are low. Globalization of the fast food industry is low. On the other hand, the most important is the competition level that is high (Morley et al., 2013). The strong growth of the industry especially the pizza restaurants of Australia is forecasted up to 0.9% in the year of 2017. The revenue in the year will reach up to $3.7bn. Demands of the consumers are changing day by day. The key factors of growth of the fast food industry in Australia are product innovation and diversified demands of customers. Profitability The profitability of the industry is depended on some external drivers that are responsible for creating an impact on the profitability of the industry. The key external drivers are consumer sentiment index, health consciousness, demands other fast food services, real household discretionary income. Due to the convenience of the customers, operators of the industry are focused in improving the customer service while increasing the sales of the operators (Moodie et al., 2013). To maintain the quality of the foods, the prices of the fast foods by many operators have been charged high. However, it is seen that customers are willing to pay more in order to consume high quality foods from the restaurant chains. It can be said that, due to increase in the automation because of innovation of technology, the reliance of the industry in terms of labor is reducing day by day with the decrease of wages (Wellard et al., 2012). Macro Environment Fast food industry is in the mature stage. Many companies are present in the Australian market that are providing ample options of fast foods in the market to the customers. As it is in the mature phase, the growth of the industry is supposed to be 2.6%. However, it is seen that the growth of GDP annually is 2.5%. Hence, the growth rate is according to the growth of the annual GDP of the country (Hobin et al., 2014). There is a shift in the taste and preference of the customers in terms of consuming fast food. People are becoming more health conscious and are becoming choosy in consuming fast foods from the retail outlets. Following this trend, the companies of the fast food industry are shifting their menus from oily to less calorie oriented healthy organic foods with low sugar and carbohydrate content. However, macro environment of fast food industry will be analyzed by using PESTEL analysis, which will be discussed, in the appendix section of the study (Booth Whelan, 2014). Market segments overall The market segments of the operators of the fast food industry i.e. Eagle Boys along with other operators of the industry can be categorized into primary and secondary target markets. Eagle Boys has used the segmentation of demographic and geographic segmentation for selecting the primary and secondary target markets. Geographic segmentation of the target markets illustrates the different geographic divisions of the country. The primary target market i.e. target country of Eagle Boys is Australia (Mok et al., 2013). Apart from that, the company has expanded its business operation from Australia to many countries of the world. It is considered as the secondary target segment in terms of geographic segmentation. Segmentation targeting and positioning is important for determining the particular target customers in order to cater the needs and demands of the customers. Beside this, the marketing strategies of the company are also formulated on the basis of the primary and secondary targe t customers to the company. Another form of segmentation of the target customers is demographic segmentation (Dunn, 2012). The demographic segmentation is conducted based on age groups. The target market is categorized into three categories of age groups. The three age groups are people aged between 15 to 34 years, second is people between age 35 to 54 years of age and the last is people of aged 55 years of age and more than that. The age group between 15 to 34 years of age is considered as the primary target segment of customers of Eagle Boys. The characteristics of people of these age groups are fewer commitments in life, i.e. having no mortgage or responsibilities of children. It is reason of having a discretionary income to them and the spending nature of the customers are reckless (Louviere et al., 2013). Total percentage of this category of customers is 38.8%. It is seen that the people between these ages are proven to spend a substantial amount of their monthly income in consuming fast foods that includes eating pizzas. When compared to the older demographics, these people have a lower level of in come. The characteristics of middle-aged people i.e. between 35 to 54 years are different from that of the previous age groups. It is the largest revenue generator target-segment of customers. Almost 40.9% of the revenue of the industry are generated from them. These people usually have families and come to restaurant for eat away usually with families (Hearst et al., 2013). Well-settled well-established careers along with steady income are the reason of buying higher priced products i.e. pizzas both for themselves and for their families. The last age group i.e. people above 55 years of age do not spend much on fast foods. Nevertheless, they cannot be ignored. These people usually buy pizzas occasionally rather than everyday meal purpose. It can be said that from these age group, the operators of the fast food industry including Eagle Boys collect 20.3% of revenue. Hence, this segment is considered as secondary target segment of customers. Primary segment and decision-making Eagle Boys is recognized as one of the most popular fast food retail chain in selling high quality pizzas to the Aussies. Involvement of primary segment of customers means the people between 35 to 54 years of age. Involvement of customers in the decision making process of customers illustrates the commitment of the company towards its customers. It is discussed earlier that Eagle Boys is dedicated in innovation and maintaining consistency and equality. Apart from that, the company is known for its community involvement in its different strategic business decisions (Nestle, 2013). Involvement of customers will lead to 110% dedication towards excellent customer service. It will lead to more loyal and satisfied customers along with Word of Mouth Promotion (WOM). The culture of the company is open that embrace the ideas of the customers while improving their business strategies in catering the latent needs of the customers. Innovation and passion along with involvement of primary segment in terms of decision making also helps in improving the brand image and create a positive impact on the minds of the people (Bauer et al., 2012). Ultimately the involvement will not only increase the image of the brand but also increase the profitability of the company. Eagle Boys involve primary segment of customers in many ways such as loyalty programs, excellent customer service, involving customers into various in store activities, interacting with the customers. Interaction with the customers with the employees present in the stores will automatically help in collecting feedback from the, feedback is collected regarding the products and services provided by the company in order to satisfy the customers. It is an indirect involvement in the decision making process of the company (Belasco, 2014). Valuable feedback of the customers are recorded in a detailed manner so that in the development of the products and services Eagle Boys implement them so that they can get more loyalty from their existing segments as well as attracting more segments of customers. However, Customers are also included as the external stakeholders of Eagle Boys (Handford et al., 2014). It can be said that the involvement of external and internal stakeholders in the strategi c decision making process of the companies help in formulating strategies that will yield fruitful results in the long run. Apart from that, in the online presence of company, customers of Eagle Boys are connected with the company in many ways (Han et al., 2013). It can be said that, online engagement of customers is more than that of involvement of customers in the decision making process of the company through its online stores. Competition In the industry analysis, it is mentioned that the fast food market of Australia is very competitive in nature. Apart from that, fast food market not only in Australia but also across the world. Hence, it can be said that Eagle Boys in Australia faces tough competition from the other rival brands of fast foods in Australia. It can be said that there are two types of competitors of Eagle Boys in the market. The direct competitors of Eagle Boys in Australia are Dominos, Pizza hut, EBA Pizza Holdings Pty Ltd, La Porchetta Holdings Pty Ltd, etc. Apart from that, there are indirect competitors of Eagle Boys. They are Burger King, McDonalds, Starbucks, KFC, Yum Street, Donut King, etc. However, other local fast food restaurants are popular among different areas of Australia (Harris et al., 2013). Presence of these companies has made a wide availability of choices for the customers for various kinds of fast foods. On the other hand, it can be said that the supermarket giants of Australia ar e providing tough competition to the company. They are engaged in selling different kinds of fast foods as well as organic healthy foods under their private label brands. The trends of the taste and preference of customers are changing day by day. There is a case that, the price of the food items is lower in supermarkets than in any other restaurants like Eagle Boys, McDonalds and other restaurants mentioned above. Strengths: Eagle Boys has a well reputation in Australian market in terms of reputation and superior quality pizza to the Aussies. As it is an Australian company by origin, hence the company is aware about the preferences and the tastes of the people in the market when compared to other US fast food retail chains in Australia. Research has proved a fact that Eagle Boys are providing thick crust of the bread in their pizza for attracting people. While the other pizza sellers are providing thin crust in their pizzas. People of many parts of Australia have preferred Eagle Boys mostly than any other brands of pizzas (Kasapila Shaarani, 2016). Weaknesses: Products range of Eagle Boys is relatively low when compared to other direct competitors of fast food retail chains such as Pizza Hut and Dominos. It is seen that being an international brand in Australia, Dominos have the greatest market share compared to other international and domestic fast food restaurants in the country. Eagle Boys being a domestic pizza manufacturing company of Australia has lower market share than Dominos, Yum Street restaurant, etc (Garcia et al., 2012). Positioning map Positioning map in marketing is defined as the diagrammatic representation that is used by the marketers in order to capture the perceptions o the customers i.e. primary segment of customers towards the brand. Positioning map is also known as perceptual map that is used to position the company or the product line or products of the company compared to the rival brands present in the market (Ferguson et al., 2012). In this situation, positioning map for Eagle Boys will be formulated based on the involvement of the customers in the decision making process of the company. The map will describe the position of the company in the market according to the preference of the customers. The determinants of the positioning map are also formulated as per the feedback of the primary segment of target customers. Conclusion The study focuses on the various aspects of Eagle Boys especially in terms of selection of the target segments of customers along with their involvement in the strategic decision making process of the company. This is explained in details in the study. Apart from that, various facts of fast food industry of Australia is explained in terms of growth, profitability and macro environmental factors of the industry in the country. It is pointed out that the fast food market in Australia is almost saturated in terms of competitors and it is in the matured phase. In terms of product development, there are various types of products that are sold by the companies or operators ruling the industry. There is much competition among the main operators of the industry in Australia not only in terms of gaining a substantial market share but also in terms of attracting more customers and improved profitability. In the last part, a positioning map of the company that will illustrate the products and i ts position in the market amongst its other rival companies. Positioning map will be formulated based on the results of the implementation of segmenting, targeting and positioning of the company in terms of determining marketing mix. 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